![Holland America launched its American Test Kitchen activation at the Institute of Culinary Education.]( /sites/default/files/styles/width_720/public/content/page/header-image/Holland%20America%20header.jpg.webp?itok=_e1yc0NS
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Press, Trade & Sales Events
We'll Set the Perfect Stage
Let 91߹ present your brand in the best light.
Our facility is perfect for showcasing your product (whether culinary or not!) and versatile to suit any configuration. We host an array of press and trade events and media announcements. 91߹ is an ideal platform for sharing your corporate message with a corresponding menu and select enhancements.
Let's take your event to the next level.
Past food industry events at 91߹ have included:
- Dessert Professional’s annual Top Ten Pastry Chefs in America awards
- Sam Adams “Brewing the American Dream” Speed Coaching event
- Delta Airlines’ Cabin Pressure Cook-Off Contest
- Zico Coconut Water Media presentation featuring Jessica Alba
- International Food Council press and trade events featuring products from Canada, South Korea, Israel and more
- BlueStar Ranges Celebrity Chef Media Events (featuring Michael Symon, Suvir Saran and Jose Garces, among others)
- TABASCO® National “Cook & Ladder” Firefighter’s Recipe Competition
- Fundraisers for City Harvest, Action Against Hunger, STREETS International, Citymeals-on-Wheels and more
- StarChefs panel discussion with annual New York City Rising Stars
- Allagash Brewing “Cooking With Allagash” Scholarship Competition
- Nacional Cacao press conference announcing discovery of “extinct” beans
- Cookbook launch parties and press previews, including "Modernist Cuisine" by Nathan Myhrvold and Maxime Bilet, "Frontera" by Rick Bayless, "Payard Desserts" by Francois Payard and more.
Start Planning Your Event
For more information on cooking classes or hosting an event, submit a request form, call the Special Events department directly at (800) 543-8834 or email specialevents@ice.edu.